Marketing intelligence for trades
Know what your advertising really produces
Marketing intelligence for trade businesses: what your advertising really produces, from click to enquiry to job won.
What Beacon does
Campaign reporting you can trust
Spend, clicks and Google-reported conversions for every campaign, refreshed daily with 13 months of history and honest notes about what Google revises.
From click to enquiry to job
Phone calls and form submissions shown separately, with lead tracking that follows an enquiry through to a won job (coming next).
Insights grounded in your numbers
Plain-language analysis that cites the figures it is based on. It never changes a campaign, budget or bid.
Read-only by design
We request the minimum Google Ads permission needed to read reports, store tokens encrypted, and let you disconnect at any time.
How Beacon uses your Google data
When you connect Google Ads, Beacon asks for read-only access to your Google Ads reporting data and your Google account email. We use that data only to show your business its own campaign performance inside Beacon. We do not sell it, use it for advertising, or share it with anyone else, and we never edit your campaigns. Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Details are in the privacy policy.